About Bakr
Company Goals
The primary goal of the company is to provide high-quality goods that meet the strictest standards while expanding our distribution networks to make our products accessible to the widest range of customers.
Company Values
Sustainability is a core value — our commitment to offering environmentally friendly products and engaging in activities that contribute to societal responsibility. Equally important is quality, which permeates every aspect of our operations. We ensure that all our products meet the highest standards of reliability and performance, offering customers the confidence that they are investing in durable and dependable accessories.
We also believe that innovation, ethics, and a long-term vision are the keys to future growth and customer satisfaction.
2008
The Czech company BAKR entered the market, specializing in wholesale accessories and spare parts for mobile phones.
2011
The company expanded its reach, gradually developing sales in other European countries. Its product portfolio grew to include major brands like Apple, Samsung, Xiaomi, and many more.
2012 - CG MOBILE
A key milestone was securing a partnership with the French company CG Mobile, gaining exclusive distribution rights for its mobile accessories, featuring globally renowned brands such as Karl Lagerfeld, Guess, DKNY, and others.
2017
Increasing sales, expansion into additional countries, and a growing workforce laid the foundation for the launch of BAKR’s own brand, Tactical. In recent years, Tactical has significantly contributed to the company’s prosperity, making its presence felt across all European markets.
2023 - OBAL:ME
Building on previous successes with its own brand, BAKR introduced a new brand, OBAL:ME. This addition reflects the company’s vision of continuous growth and innovation, bringing quality products with fresh ideas to the industry.
In 2023, the company generated revenue exceeding 670 million CZK, solely from mobile phone accessories.
Where can you find our products?
You can find products from our brands in all EU member states:
Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Croatia, Ireland, Italy, Cyprus, Lithuania, Latvia, Luxembourg, Hungary, Malta, Germany, Netherlands, Poland, Portugal, Austria, Greece, Romania, Slovakia, Slovenia, Spain, Sweden + Moldova, Serbia, Canary Islands.
Our products are also available outside the EU, e.g. in the United Kingdom, the United Arab Emirates or HongKong.
Blog
We don’t care. And we never will
In a world where convenience and indifference often prevail, Tactical decided to take a different path. A path that makes sense. A path where the brand is not just about products, but also about values. That's why we've decided to join a fight that's not visible - but...
Summer is calling. Head out with gear that won’t let you down
Pack your backpack, tighten the straps and leave everything you don't need at home. Summer is all about freedom - whether you're heading to the seaside, the mountains, on a roadtrip or for a week without a signal. But one thing's for sure: Tactical gear will be useful...
Bahna 2025: Mission Tactical accomplished
The sand, the rumble of conveyor belts, the smell of exhaust fumes, the sound of helicopters and the applause of thousands of people. This is exactly what the Bahna 2025 event, which our Tactical brand also took part in, looked like and left an indelible mark. More...
Tactical goes into the field – meet us at Bahna 2025
The 35th edition of the famous military-historical event Bahna 2025, which will take place on 21 June, will attract tens of thousands of visitors, lovers of military equipment, historical demonstrations and modern military. And the Tactical brand will not be absent....
Tactical is not just a brand. It’s a mindset
Resilience, responsibility, innovation, quality and proud roots. These are the pillars of the Tactical brand, which is rapidly gaining a strong position in the European mobile accessories market. Whether it's covers, chargers, headphones, cables or power banks - all...
Style, technology and performance in one: the Guess Wireless Headphones
If you're looking for the perfect blend of fashion and premium sound, then Guess wireless headphones are the right choice. This iconic fashion brand has come up with the latest models of headphones that not only look great, but also provide quality sound and modern...
Small, damn durable and powerful as hell, these are the new Tactical pocket speakers
Tactical has come up with a revolutionary innovation in portable speakers. Introducing the Tactical StrikeBase AllTerrain and Tactical Bravo - a pair of compact but powerful wireless speakers that combine durable construction, minimalist design and quality sound....
Tactical products will withstand even difficult conditions, says Martin Koloc before Dakar
Martin Koloc is one of our most successful racers, currently managing the global Buggyra ZM Racing team. This team is now focusing on the world's toughest competition, the Dakar Rally. In demanding conditions, it is important to stay connected, which is why he chose...
Tactical and OBAL:ME powerbanks
Are you planning a longer trip or expedition and want to be always available? A quality power bank is your indispensable assistant not only on the go. It will allow you to stay in touch with the world even without access to an electrical outlet. Thanks to...
Aramid Cases by Tactical
Apple unveiled the new iPhone 16 this week, a device insiders are already calling a genius phone. While I can't comment on the phone itself as it isn't physically available yet, what I can evaluate is the quality and uniqueness of the new case designed for it. The...